About

Creating a Strong, Happy, and Innovative Future

We are Heinrich Berger and Stellan Jördens, young entrepreneurs from Germany who relocated to Phuket, Thailand, to build our company, Mindset.

Our vision focuses on three key sectors:

  • Media Production 🎥

    Mindset Studio

  • E-Commerce 🛒

    Mindset Shop

  • Cannabis Industry 🌿

    Mindset 0420

By combining our expertise in film, television, and marketing with rapid web development, a lean-data approach, and cutting-edge AI tools, we accelerate processes and deliver innovative solutions across these fields.

Mindset Studio

Revolutionizing Media Production

With over 10 years of experience in directing, cinematography, editing, and VFX, we understand the bottlenecks and challenges in modern media production—especially the high costs and long timelines involved in social media marketing campaigns.

Today’s marketing is often inaccessible to small and medium-sized businesses due to:

Long production pipelines involving multiple agencies and freelancers.

High costs with uncertain outcomes.

A lack of flexibility and speed.

Our Approach:

  • AI-Powered Solutions

    Leveraging the latest AI tools, we’ve built advanced pipelines to deliver premium results faster and at unbeatable prices. From logo design to short-form content creation and podcast editing, we provide tailored, high-quality solutions in record time.

  • Proven Expertise

    We grew our Instagram following from 800 to 280,000 in just three months, generating 100% organic engagement with over 200.000.000 clicks. By posting 12 targeted, on-brand Reels daily, we demonstrated the power of our AI-driven strategies.

  • Our Vision

    Our ultimate goal is to create Mindset, a super app empowering users to build and sell their own products and services with ease. By mastering every step of brand building, we’ve developed scalable systems that can be applied to any business, enabling creators and companies to thrive in the digital age.

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Mindset Shop

On-Demand Viral Products

In today’s world, anyone can sell products online. Dropshipping and print-on-demand have revolutionized the industry, making it possible to launch eco-friendly, customizable products at lightning speed.

AI-Driven Design

Using AI, we design and launch hundreds of unique products in record time.

From eye-catching graphics to premium-quality prints, our AI-enhanced processes allow us to:

  • Reduce design times

    With AI-powered tools, we eliminate the delays of traditional design processes. Complex visuals that once took weeks to create can now be generated, refined, and finalized in mere hours, allowing us to stay ahead of trends and bring fresh ideas to market faster than ever.

  • Unparalleled product variety

    AI enables us to generate an endless array of designs, tailored to diverse tastes and niches. From bold graphics to subtle aesthetics, our catalog caters to every style, ensuring there’s always something new and exciting for our customers.

  • Top-notch quality

    By streamlining the design and production process, we minimize costs without compromising on quality. This allows us to offer premium products at prices that are accessible to everyone, proving that high-end doesn’t have to mean high-cost.

Mindset 0420

The Apple of Marijuana

Following Thailand’s marijuana legalization, we aim to set a new standard for quality, trust, and education in the cannabis industry. Mindset 0420 is redefining the cannabis experience, from premium products to expert advice, in a welcoming and educational environment.

Our Flagship Coffee Shop

We’re building a bright, open coffee shop in Phuket, Thailand where customers will get:

  • Top-quality cannabis

    Step into a space where premium meets purity. Our cannabis selection is sourced from the finest organic farms in Thailand and beyond, ensuring you have access to strains that cater to every preference, from relaxing indica to uplifting sativa. Our knowledgeable staff is always available to guide you toward the perfect choice for your needs.

  • Coffee and Edibles

    Indulge in artisanal coffee crafted by skilled baristas and paired with a curated selection of cannabis-infused treats. From rich brownies to light pastries, every bite and sip is designed to elevate your experience, combining flavor and relaxation in every moment.

  • A loving community

    Our coffee shop isn’t just a place to consume; it’s a hub for connection. Whether you’re a seasoned cannabis connoisseur or curious to try it for the first time, you’ll find a welcoming atmosphere where conversations flow, ideas spark, and friendships blossom over shared experiences.

Education and Innovation

With years of experience in the German CBD industry, we focus on educating customers—whether they’re trying cannabis for the first time or are seasoned users. By partnering with the best organic farmers worldwide, we ensure an unparalleled experience for every customer.

On-Demand Cannabis Delivery

We’re developing a seamless, 24/7 marijuana delivery service—think of it as the “Grab” for weed. Currently, we’re testing this prototype in Phuket to refine the service and create the ultimate customer experience.

The Future

At Mindset, we believe in pushing boundaries and empowering people through innovation. Whether it’s building brands, producing content, or redefining industries, our mission is to create a future where creativity and opportunity are accessible to everyone.

Let’s build the future together.

  • Heinrich Berger | Founder

    Heinrich Berger is a German-Korean sci-fi action director, entrepreneur, and Bachelor of Computer Science from the RWTH-Aachen University. Born and raised in Cologne, Germany, with a black belt in Tae-Kwon Do, a background in Muay Thai, and a passion for MMA, he’s all about exploring new ways to tell thrilling stories. Using cutting-edge tech like AI, virtual reality, and cross-media approaches, Heinrich is set on pushing the boundaries of storytelling.


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  • Stellan Jördens | Co-Founder

    Stellan Jördens is a German visual effects artist from Cologne, Germany, with a love for boxing, Brazilian Jiu-Jitsu, and high fashion. Over the past 7 years, he’s worked on major projects like Destiny 2, Star Trek,Tom Clancy’s Without Remorse, and Magic: The Gathering as a character and clothing artist. Stellan’s mission is to harness new technologies to create groundbreaking products and bring breathtaking stories to life.

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